Will the IPPB enterprise succeed?
Prime Minister Narendra Modi
launched the India Post Payments Bank (IPPB).
The government-owned payments bank will
be able to accept deposits of up to ₹1 lakh from customers but without the
rights to use these funds to advance risky loans at higher interest rates.
The primary rationale behind the
public payments bank idea is to help in the government’s goal of achieving
financial inclusion by providing savings, remittance, and payments services to
the rural and unorganised sectors of the economy. The postal
system has a wide network of branches across India. There are 155,000 post
offices in the country.
The IPPB promises to pay an
interest rate of 4% to its savings account customers. The IPPB is
also likely to face stiff competition from private companies, which are far
more customer-friendly compared to the government-owned behemoths.
The core strength of IPPB lies in
its humongous reach across the country. It will certainly have an edge over
other private players in rural areas, where it has 1.39 lakh post offices.
However, the real success will depend on the way the organisation actually
delivers the services. Reskilling huge number of postmen to enable them to
deliver financial services through smart phones, terminals will be a challenge.
Also, Jan-Dhan Yojana succeeded in
creating 30 crore bank accounts, large section of which was from these rural
areas; so do we expect these people to open a new account now?
Possibilities are boundless for
IPPB. It should enter e-commerce business in future, utilizing its century old
experience of delivering posts/articles and emerging technologies.
Private entities look at customer
as king and ensure speedy & effective services are rendered to their
customers. This is a point to be considered by IPPB along with revenue
generation.
One of the advantage of the Postal
Dept. managing the services of postal payment bank is that it mostly corruption
free. That is a welcome feature.
With the launch of the IPPB, the
current central government has really taken a venturesome effort towards the
financial inclusion of the rural and unorganised sectors' people. It’s a nice
initiative by the government. It will surely help the rural population and
increase revenues for the postal department.
we have paytm, airtel, etc payment
banks but there is very less participation from rural areas as there is less
faith on private entities and lack of awareness about online transactions. India’s
post payment bank payment bank is government entity so rural people
participation will be more and also it is operates by post office so postmen
can help uneducated people in rural areas and also it is offering 4 % interest
rate and having the option of online mode; so people from remote places can
participate. It is the game changer in financial inclusiveness.
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