Tuesday, March 29, 2016

Dinesh Kamath's Editorial 'National Awards reflect the nation' that was published in Newsband

National Awards reflect the nation
The announcement of the National Awards every years excites all the movie-lovers in India simply because a big number of awards are conferred upon films of a State, made in the local language. This time not only states like Tamil Nadu and Andhra Pradesh showcased their films but there was even a film made last year in the Wancho language spoken by a tribal people in the hills of Arunachal Pradesh. There are films being made in Khasi, Bodo, Manipuri, Maithili, Mizo, Konkani, even Sanskrit. These films touch upon social issues, to environment conservation and preservation, to the educational and entertainment needs of children.
The National Awards reflect the nation, where several interests need to be balanced for the overall good. Baahubali deserved Best Picture Award. It managed to unite the nation’s movie-watching public as no other film in recent times, across regional State lines, even across the Vindhyas. Bahubali attracted national attention because of the budget and the CG.
The film makers, to ensure profitability of their venture, they need to be sure that the movies receive wide appeal. The marketing helped in assuring the same and the results are known. A movie needs to be assessed on the basis of movie making skills, social responsibility, the effect it brings on the viewers and the innovation done in the movie. Only then even small budget film makers will be motivated to deliver a quality product.
National Award Ceremony is the celebration of cultural diversity. A successful film makes its journey to other regions. It is good for industry and good for Nation.

The last thing is that any Award should be given in accordance with their merits and not based on whether it is from north India or from south India.

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