Improving Earnings &
Environment at the Same Time – Magma & PCRA show the Way
Truckers taught how to save
up to 30 ltrs of fuel every 1000 km
By Dinesh Kamath
NAVI MUMBAI:
Magma Fincorp, Indian’s leading NBFC that gives loans to unbanked drivers,
farmers and job workers, has, in collaboration with Petroleum Conservation
Research Association (PCRA), Government of India, launched a nation-wide
initiative to help Indian truckers reduce their operating costs by improving
their mileage and hence reduce air pollution that causes many ailments among
truckers.
Magma, the lender of construction equipment loans,
commercial vehicle loans, car loans, SME loans, housing loans, and Insurance,
has identified high traffic transport regions to drive awareness of better
driving habits.
The first activity was organized at Kalamboli Truck
Terminus, Mumbai. This transport region witnesses around 500 trucks daily on an
average day. Spread through the day, the training sessions were conducted by
PCRA certified trainers for batches of 15 drivers each. The interactive training
session through physical demonstration, videos and theory informed the truck
drivers about efficient driving habits, which could help them save 30 litres of
fuel for every 1000 km.
More than 100 truck drivers attended the activity. The
event also saw fleet owners participate enthusiastically. Talking about the
activity that will take place across the country’s transport regions, Mr.
Sandeep Walunj, CMO Magma Fincorp said “The trucking as well as construction
equipment industries have been under severe operating pressure off late and
since between 50% and 60% of the operating cost comes from fuel, we thought of
getting the latest knowledge of fuel efficient driving to the truckers across
India. The response from truckers and fleet owners has been very enthusiastic
and that has motivated me and my team to redouble of our efforts.”
PCRA Chief Regional Coordinator, Western Region, Mr. D.
Roy Chowdhury appreciated Magma’s initiative and extended trainer and knowledge
support to Magma. Talking about the initiative he said, “PCRA under Ministry Of
Petroleum and Natural Gas, Govt. Of India is relentlessly working for improved
fuel efficiency and creating awareness amongst Indian citizens about
conservation of Petroleum Product and energy as a whole in four key sectors of
economy viz Transport, Industry, Domestic and Agriculture. We appreciate the
initiative taken by Magma as through this initiative we get to directly spread
awareness among the primary audience – the truck drivers.”
Mr. R B Mane, Additional Director PCRA, further added,
“Transport Sector consumes more than 50 % of Petroleum Product. Road transport
is the biggest diesel-consuming segment accounting for about 64 per cent of
diesel consumption in India. Out of the total diesel consumed by road
transport, trucks and buses account for about 77 per cent and hence in view of
conservation of Petroleum product Transport Sector is a crucial sector. Driver
Training Program for Truckers in unorganised sector at various locations in
India was a much required need. We are glad that Magma Fincorp has come up with
this initiative and fully support them."
Mr. Walunj added that, encouraged by the response to this
initiative, Magma is now looking at
providing regular health check-up and PUC certification facilities at Transport Nagars; alongwith regular Fuel
Consevation Trainings with PCRA
About Magma
Fincorp Limited
Magma Fincorp Limited (“Magma”) is a non-deposit taking
non-banking finance company (NBFC), registered with the Reserve Bank of India
(RBI) as an Asset Finance Company. The Company, having started operations over
two decades back, is listed on the Bombay Stock Exchange Limited and the
National Stock Exchange in India.
Magma provides a bouquet of financial products including
financing of Utility Vehicles & Cars, Commercial Vehicles, Construction
Equipment, Used Commercial Vehicles, Tractors and SME Loans. It has also
operates in Affordable Housing Finance and General Insurance segments. Magma
has a dedicated base of around 4.7 lakh active customers. The company operates
through 240 branches in 21 states / 1 UT and employs around 10,464 people.
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