‘Say It With
Silk’, This Valentine’s Day
By Dinesh
Kamath
India’s favorite premium chocolate brand, Cadbury
Dairy Milk Silk, recently announced the launch of the new limited edition
packs, which will urge consumers to express love, this Valentine’s Day.
Available in 3 SKUs - 60 gms (Rs. 65), 150 gms (Rs. 150) and special 250 gms gift
pack (Rs. 275), these limited edition packs have certain Valentine cues like
the tiny colorful hearts and the bright red ribbon on the pack, which is sure
to give the ‘premium gifting’ feel. This is a part of Cadbury Dairy Milk Silk’s
Valentine’s Day campaign – Say It With Silk.
The special 250 gms gift pack takes the ‘Say It With
Silk’ proposition one step forward with a heart shaped cut out, which can be
lifted open to pen down a note and gently sealed back before giving it to the
loved one. This thoughtful activity has been aimed towards adding to the
sweetness of the season and bringing a smile to consumers, before they start
indulging in their smooth and creamier, Cadbury Dairy Milk Silk.
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