Tuesday, May 12, 2015

Dinesh Kamath's Editorial 'Being human is more important than TRPs' that was published in Newsband

Being human is more important than TRPs
Nepal earthquake and its tragic aftermath have been exploited to the hilt by television cameras in an appalling race for TRPs. They were overstepping the boundaries so often and so dramatically that the Nepalese people finally turned against them and virtually asked them to leave.
It is imperative that television revisits the basic rules of journalistic ethics during disaster reporting. They must refrain from sticking microphones in the faces of survivors who may have just lost everything. They should learn the basics of sensitivity.
During Sydney siege, there was news round the clock, but sensitive information was held back from the world, which would in a way endanger the lives of people held hostage. This vital was ignored by India media during 26/11 attack. The hostages freed were not brought in the glare of lights. Traumatic as it is, and to add on to the misery, media questions can be agonising. Their over-zealousness to take centre-stage cannot be accepted as journalism. In a competitive scenario, TV channels can still maintain their edge by showing responsibility. Their primary role is to inform and educate. The TV channels and their upstart yuppie reporters seem to forget that a colossal natural disaster like an earthquake is a human tragedy and not just another story. One is reminded of the callous TV live coverage of the 26/11 terror attack. The mastermind watched the visuals sitting in Pakistan and directed the terrorists over satellite phones.
Indian media is just a reflection of our society at large. We have the least concern for human life, while we always expect sensational miracles to sort out problems. The question is, should the media be happy to pander to the public emotion? The change has to come from within.
It is necessary for somebody to highlight the sensitivity, ethics and empathy the media personnel, particularly the TV crew should demonstrate while covering national disasters and other tragedies of any kind. It is hoped the experience in Nepal will goad our Media management to hold training sessions and impart guidelines to such crew members about the practices and care and caution to be exercised while covering tragedies.
Sensational news without adequate proof etc. appear to be the staple diet of the media. It is high time the media itself inculcate within its four walls first that spirit commensurate with their basic tenets. Media is big business now .It is not the writers' domain. There was a time when the media was identified by its Editors and lead writers. Now they are relegated to the backburner and gossip columns and hack writers who have come to the forefront. It has become another profitable business outlet. Heavy dependence on advertisement income makes it sub serve its basic role of dissemination of authentic information. It adopts the business tactics of more you sell more is your profit irrespective of whether what you sell is good or evil.

More than the tragedy, TV media is more concerned about TRP'S and the mad race for who broke the story first. They should be sensitive enough to empathise with the survivors than being an intrusion into their space. Freedom of speech and reporting is being misused continuously by them, especially creating a trend of a vicious and distasteful behavior. Not decrees, but moral decorum and etiquette must take over. The youngsters moving into this field of mass communication should be responsible and stop to think before they act.

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