Dare to be
different – Your guide to the most unique and interesting gifts this Diwali!
By Dinesh
Kamath
NAVI MUMBAI: The festival season is
looming close! A time for merriment, family gatherings, firework displays and
the all-important exchange of gifts.
Shoppers are often faced with the dilemma of choosing the best gift for
their loved ones. The Indian gifting industry has undergone a metamorphosis,
having witnessed significant growth over the past decade owing to rising income
and aspirations of people. The market estimated at $30 billion of which only
around $400million is online, is split into three broad categories – Festival
Gifting ($7.5billion), Personal Gifting ($20billion) and Corporate Gifting
($2.5billion) respectively. Boosting this increase are factors such as the
widening of the customer base and, the offering of innovative products at
attractive price points.
Times have changed and so has gifting styles.
Gifting, today, has become a reflection of one’s personality. The industry is
currently experiencing a revolution, with new product innovations across food
and nonfood segments, supplemented by beautiful wrapping and presentation. The
sky is definitely the limit when it comes to gifting, especially since options
are vast and plentiful. Dryfruits and traditional mithai are a thing of the
past. How can you wow your loved ones this Diwali with the perfect present?
Three brands have put together a plethora of exciting festive deals that offers
something for even the most discerning shopper.
Holachef:
Holachef, Mumbai-based food delivery service working
with expert chefs, has launched an array of exquisite and stylish food hampers
this Diwali season in the price range starting from INR 175 to INR 900. Indulge
in the sweetest treats with Chocolate Box, containing 12 luscious pieces of
variety chocolate; Festive Sweet Box-Joy and Festive Sweet Box-Cheer, an
artistically designed boxful of sweet treasures made from finest ingredients.
For the ones with zing and style, choose from the
Assorted Hamper – a super-stylish hamper with the finest selection of candies,
chocolates, munchies, assorted beverages with sparkling diyas and colorful
rangolis, Assorted Hamper Silver – a gala hamper made with dry fruits, fine
chocolates, beverages, munchies, gourmet condiments, playing cards, an eclectic
diya or rangoli and Assorted Hamper Gold - A super-stylish festive hamper that
includes a vibrant ensemble of dry fruits, fine chocolates, beverages,
munchies, gourmet condiments, playing cards, an eclectic diya or rangoli.
For the foodie at heart, choose healthy treats
comprising of Snackable Hamper (Silver and Gold) – The crunchy-munchy hampers
loaded with healthy goodness of Seedy Crunchers, WholewheatChocochip Waffle,
Roasted Mexican Chickpeas, Dark Chocolate Ragi Cookies, Cream and Onion
Wholewheat Thins, Baked Pizza Stick Dippers, JaggeryMakhana; Mojo Healthy
Delights (small pack of 9 snacks and Big Pack of 15 snacks) - A delicious,
nutritious and irresistible hamper of crunchy snack bars of Quinoa Almond,
Choco-Almond and Yogurt Berry; and Paper Boat Collectible Tin Box (Aamras pack
of 4 and Pack of 5+1 Ramayana Book by RK Narayan)- A sweet and stylish
collectable pack of Paper Boat Aamras Gift Pack 250 ml (Pack of 4 and 5
respectively) for a bundle of nostalgic mango memories that are as sweet as
this aamras. The pack of 5 comes with a book of Ramayana by RK Narayan to
relive the memories of childhood!
TTK Prestige:
The home appliances and consumer electronics industry
in India is poised for a busy season ahead with the festive season looming
close. Consumer buying is at an all-time high, driven by festival sentiment. What
are some unique and innovative offers that make for interesting gifts in this
category? India’s most trusted kitchen ware brand, TTK Prestige has a range of
festive offers that is bound to be on the wish list of every food connoisseur
and homemaker in the nation. For the Masterchef wannabe, look no further than
the Omega Gold series Cookware which is the “New Gold Standard in Cookware”,
which has a special price of INR800 to INR 1500. This comes with unique Premium
Teflon Radiance Coating and an extra thick 3mm body offering maximum
durability. For the innate foodie who puts a premium on healthy eating, the
attractively styled Prestige Air Fryer is the perfect gift, which can be
purchased for INR 6520. This contraption allows you to fry, grill, bake and
roast without using any oil. The Air Fryer is equipped with manual controls,
pre-set cooking menu, and an easy to clean frying basket. Designed to be the
world’s slimmest cook top, the Prestige Hobtop is both a gas stove and a hob.
With knobs conveniently placed on the top, the Hobtop comes with advance
feature which makes it convenient for cooking. In addition, the toughened glass
surface is not only elegant to look at but also easy to clean. And to top it
all, the Hobtop has burners and other components from Sabaf, which is one of
Italy’s leading brands for gas top and hob components. During the festive
season, the Hobtop can be purchased for INR 9700.
Qwikcilver:
Findings of a recent survey revealed that 89% of the
people in Indian claimed to have received a gift they didn’t like. For shoppers who really can’t make up their
mind or are shopping for someone who literally has everything, why not opt for
a gift card? Woohoo, the gifting platform from Qwikcilver Solutions, is
ushering in real independence and freedom in gifting with a range of gift cards
from over 150+brands and providing access to 5000+ stores and portals.
Consumers can choose from India’s leading retail chains, entertainment and
travel platforms. Here’s how the Wooohoo gift card works – use the card to shop
online or offline at any of the partner brands for a relaxing spa treatment,
dinner in a fancy restaurant, fashion, jewellery or an excursion somewhere
nice. So whether it’s a difficult to shop for friend, a family member or even
your boss – a gift card will definitely do the trick.The gift cards can be
bought on Woohoo app or Woohoo.in and they range from Rs 100 to Rs 50,000.
These cards are available in all three forms (physical, digital and mobile). Customisation
of gift cards is also added feature and one can also buy/sell gift cards on the
Woohoo platform.
With all these choices, there is no excuse for not
buying the perfect gift. This Diwali – do you dare to be different?
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