Tuesday, July 23, 2013

Dinesh Kamath's news item 'Private players join government efforts to provide affordable vegetables' that was published in Newsband

Private players join government efforts to provide affordable vegetables
By Dinesh Kamath

NAVI MUMBAI: In order to provide affordable vegetables to the public, two private players joined the effort. The Future Consumer group and D'Mart chain of stores added nine centres of their own, taking the tally to 49.
Most new outlets are located in Navi Mumbai. Navi Mumbai residents feel as if their wish has come true. They are happy about the fact that they will now be able to buy fruits at a lower cost than before.
A senior APMC official does not deny that prices have fallen in the vicinity of the centres but he complains that these prices remain high elsewhere. He says, “The concentration of outlets in one place puts pressure on profiteering traders there. Each day, they note down prices at the government centres and then fix their rates. Residents of some places in Mumbai are being fleeced by small retailers.”
A resident of Khanda Colony, Panvel says, “The prices of vegetables are high in some parts of the city. Hence the people residing over there flock to such centers. The center then appears like an annual village fair. Although their goods are not of high quality, their prices are very low. It is in localities where lower middle class people reside that there is urgent need for government intervention.”

Residents of affluent areas are forced to pay a lot of money for vegetables that cost much less in middle class localities. The hawkers in these areas are aware of the fact that the residents over here are very rich and so they don’t hesitate to raise the prices considerably even of basic vegetables and fruits. The affluent residents here too seldom bargain and pay up whatever vendors ask. The sufferers are some poor residents of these affluent areas who too have to bear the burden of paying huge price for the goods sold in this area. These are the people who are in need of centers like Sahakari Bhandar that sells good quality foodstuff at cheaper rates. But the affluent residents just do not patronise these outlets since they can afford the price that the hawkers charge. 

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