Dinesh Kamath's news 'The launch of cosmetic surgery department to take place at Fortis Hiranandani Hospital, Vashi' that was published in Newsband

The launch of cosmetic surgery department to take place at Fortis Hiranandani Hospital, Vashi

By Dinesh Kamath

NAVI MUMBAI: Fortis Hospital in association with Enhance Clinique Aesthetica, a one-stop solution for all cosmetic surgery & cosmetic dermatology problems, announces the launch of its cosmetic surgery department the Fortis Glow. The launch event will be held at Fortis Hiranandani Hospital in the precious presence of popular TV Actor Ms. Mouni Roy.

Thus Fortis Hospital, Vashi will witness the grand opening of Fortis Glow, a premier aesthetic and cosmetic clinic with Jhalak Dhikhla Jaa Dancing Star Ms. Mouni Roy inaugurating the clinic on Thursday, 7 May 2015 at 1:00 pm at Fortis Hiranandani Hospital, Sector 10A, Mini Seashore Road, Vashi, Navi Mumbai.

Indian Medical Association trains 75 doctors in Thane on the urgent need to raise awareness about Vitamin D deficiency under its Rise & Shine campaign which stress on how over 80 percent of India's population and 65% men and women in Mumbai and Thane are vitamin D deficient and are at risk of health complications like diabetes and heart disorders.

The Indian Medical Association organised a CME at Thane to discuss the various health threats faced by the Indian population due to Vitamin D deficiency. What is most commonly known as a hidden ailment, Vitamin D deficiency can have a serious long-term impact on a person’s health making them vulnerable to diseases such as heart attacks, diabetes and cancer. The CME was an initiative under IMA’s new Rise and Shine campaign and was attended by over 75 leading doctors in the city.

 The IMA Rise and Shine campaign is a National movement initiated by the Indian Medical Association under an unconditional educational grant from leading pharmaceutical company USV. It is aimed at sensitizing its 2.5 lakh members across 30 states and 1700 branches over the next two years about the need to raise awareness of Vitamin D deficiency. The campaign also aims to provide essential soft skills training to all doctors on topics such as public speaking, managing patient records online, adapting to the new mobile app culture, how to break the news of death to a patient's family.

In a joint statement Dr. A Marthanda Pillai – National President and Dr. KK Aggarwal – Honorary Secretary General of the Indian Medical Association said, “There is abundance of sunshine in the country, but still around 80% to 90% of people from all walks of life suffer from Vitamin D deficiency. For the next two years, the IMA Rise & Shine campaign will raise awareness about Vitamin D deficiency and address the skill gap that exists in the healthcare sector. A serious concern for the medical fraternity is that most people in our country are unaware that they are Vitamin D deficient. The onus lies on the doctors to detect deficiency if patients complain of tiredness, pains or vague aches to help avoid fatal diseases in the long term. In most of the cases, supplementation needs to be recommended. However, it is important to note that this must happen under medical supervision for an overdose can induce Vitamin D toxicity which can be fatal for patients.”

Dr. Ambrish Mittal, Chairman, Metabolic Disorders & Endocrinology, Medanta – The Medicity and Dr. T.C. Rathod, State President IMA Maharashtra branch said, "Vitamin D deficiency is rapidly gaining an epidemic status, yet it is the most under-diagnosed and under-treated nutritional deficiency in India and the World. Vitamin D, which can be synthesized in the body by sun exposure, is essential to maintain calcium homeostasis in the body for good bone health and for overall disease prevention. Supplementation is required when adequate levels are not met from natural sources.  We must raise awareness about this and we must do it now. For we are at a higher risk than ever before."    

Addressing the doctors present at the CME, Dr Kanchan Kewalramani, Consultant Endocrinologist and Diabetologist and Dr. Sudhindra Kulkarni, Consultant Endocrinologist, Fortis Hospitals, Mumbai in a joint statement said, "A multitude of studies from across the globe and India have demonstrated the widespread prevalence of Vitamin D deficiency with South Asia being one of the worst affected regions. It is equally common in both males and females affecting people across all age groups - neonates, infants, children, adolescents, adults and the elderly. In Mumbai and Thane itself over 65% of men and women suffer from Vitamin D deficiency. On a long term basis, we need to have intervention in the form of a National policy for Vitamin D food fortification which is already being practised in the U.S and some European countries."

According to Dr. Avinash Wangle President IMA Thane branch, “The last decade has seen an increased awareness of the critical role played by Vitamin D in the maintenance of health, both skeletal and extraskeletal benefits, as well as prevention of diseases. I am extremely happy that the IMA National body along with USV Ltd. have taken up this initiative to educate doctors and the public about this issue for early diagnosis and treatment can help save numerous lives."

As per a recent study conducted by Dr Sudhindra Kulkarni and his team at Fortis Hospital, it was found that around 95% of the 510 subjects evaluated were Vitamin D deficient. The subjects were given Vitamin D3 granules 60, 000 IU supplementation and there were remarkable improvements in their 25 (OH) D levels.

The IMA Rise and Shine campaign in addition to conducting CME’s and soft skill training workshops across 128 cities also comprises of a National daily SMS campaign for doctors, awareness through an active Facebook page, regular State and National Body meetings and public sensitization events.

Disclaimer: This project is undertaken by the IMA under an unconditional education grant from USV Ltd. Contents of this program are a copyright of IMA and are not influenced by USV Ltd.

About IMA: Indian Medical Association is the only representative, national voluntary organization of Doctors of Modern Scientific System of Medicine, which looks after the interest of doctors, as well as the well-being of the community at large. It has its Headquarters in Delhi and State / Terr. Branches in 29 States and Union Territories. It has over 2, 53, 000 doctors as its members through more than 1650 active local branches spread across the country.

For more information contact: Fortis – Ms. Binu Baby Thomas – 09699840237, Enchance clinics – Ms. Bindu – 09999573829