Honda and
Reliance GI educates Navi Mumbai school kids on Road Safety
· Activity outreach planned for Western India
· Distribution of uniquely designed
kids’ helmets
· Safe riding and helmet usage promoted
among kids in fun manner
By Dinesh Kamath
NAVI MUMBAI: Honda Motorcycle & Scooter India Pvt. Ltd.
(HMSI), the Only Honda in the Indian two-wheeler industry, continues to spread
road safety awareness, activates its outreach to the young minds in Western
India. The activity was conducted in St. Lawrence School, Vashi, Mumbai to
spread the road safety message among school kids. The initiative is currently
ongoing, activities conducted in Pune, and soon to cover Ahmedabad.
Honda
in collaboration with Reliance General Insurance in Mumbai successfully
conducted the engagement-cum-awareness initiative on safe riding and benefits
of helmet usage. The objective of the initiative was to educate young minds on
how the Freedom of using roads comes with Responsibility – not just of self but
also for other road users as they will be road users of tomorrow.
Commenting
on the initiative, Mr. Yadvinder S. Guleria, Senior Vice President-Sales &
Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Children play
crucial role in effective implementation of campaigns that aim to drive
attitudinal shift in society. With their significant impact on their family and
society at large, we have been engaging young minds through various initiatives
to spread road safety awareness across India. We are continuing our association
with RGI, in this course for outreach to 2 states in Western India. As road
safety awareness takes the centre stage globally for Honda, we will continue to
nurture young learners to help them become road safety influencers in their
families today and responsible adult road users of tomorrow.”
According
to Mr. Rakesh Jain, CEO, Reliance General Insurance, “We are happy to partner
with Honda in this helmet safety initiative across schools, an initiative that
sensitizes and educates children on the need for protection while driving. As a
responsible corporate, and a major insurance company, we are committed to
spreading awareness about safety and protection amongst citizens, including
kids, through various initiatives and partnerships”
The
students from class V were encouraged to participate. The activity began with a
simple quiz to assess basic road etiquettes awareness among kids. The top 25
students with best know-how of the subject were identified and were given an
exclusive opportunity to ride the especially imported Honda CRF 50-kids
training bike from Japan. Honda CRF-50 built the real excitement among all the
participants who learnt safe riding in ‘fun way’. The activity further entailed
distribution of 25 uniquely designed kids’ helmets that will aid awareness with
greater impact, inspire parents and society at large to follow ethical road
safety practices. Noteworthy was the active involvement of parents of
participating students. The session also had interesting activities including
photo sessions in commuting mode, experiences shared by the families on the
subject and certificate distribution.
Prior
to this, Honda successfully concluded ‘Road Safety Summer Camps’ in 7 cities in
Northern, Southern, Eastern and Central India with more than 1000 school
students. Apart from this, Honda continuously provides free of cost training at
its existing eight traffic training parks in Jaipur, Delhi, Bhubaneswar,
Cuttack, Chandigarh, Yeola (Nashik) and Hyderabad. Brand Honda has received
encouraging response for its various initiatives that also include special
initiatives for females and kids. So far, more than 2.3 lac individuals have
been successfully trained at these parks.
For
further information, please contact: Honda Motorcycle & Scooter India Pvt.
Ltd. public.relations@honda2wheelersindia.com
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