Firefox finds a new store
destination in Nerul
By Dinesh Kamath
NAVI MUMBAI: Firefox,
a leading name in the premium bike segment in India, and the globally-renowned
cycling brand, Trek, launched a brand new store in Nerul on 15 August 2015. The
store was inaugurated under the banner of Everest Cycling Company at Everest
Cycling Culture, Plot no. 2, Baba Heritage, Sector- 44 A, Off Palm Beach Road,
Seawoods, Nerul West.
Mr. Shiv Inder Singh, MD, Firefox said, “Nerul has become
an upcoming hub with a significant population residing in this region. It is
one of the most developed areas in Navi Mumbai and a planned township with wide
roads and recreation spaces. The new store therefore aims to tap the cycling enthusiasts’
love for riding in this plush and promising locality. Customers can take their
pick from the collection of mountain, all terrain, road and many other types of
world-class bikes. This launch is an important landmark for our expansions
plans in India.”
The inauguration was followed by a spirited bike ride at
around 7:30 am and witnessed participation in large numbers from
adventure-seeking riders of Navi Mumbai. The new store sprawls across an area
of 4000 square feet which includes an efficient service station comprising 500
square feet and is built to ensure a seamless buying experience for its
customers.
About Firefox
Firefox is a leading name in the premium bike segment in
India. Based out of Greater Noida, Firefox caters to all age groups and
segments of biking from MTB, Road, Hybrid, BMX to Kids. It has tie-ups with
various international brands for bikes and accessories like Trek, Tern,
Shimano, Saris, Finishline, Slime, Warner Brothers, MTV and Popeye Firefox. The
USP of Firefox is that it offers complete biking solutions of international
standards to its customers under one roof.
Their network is spread across 75 cities with over 150
outlets throughout the country. Firefox plans to expand its retail presence
with 7 additional outlets in the next quarter and 30 new stores each successive
year. The Firefox and Trek segment enjoys a solid market position with very
little competition as they offer a wide range of over 75 bike models which
caters to all age groups. The company targets its products at high-income
salaried groups, corporate professionals, kids and young parents.
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