Friday, April 12, 2013

Dinesh Kamath's news item 'Honda Amaze launched in Navi Mumbai' that was published in Newsband



Honda Amaze launched in Navi Mumbai
Starting price: Rs. 5.10 lakhs
By Dinesh Kamath
After delighting petrolheads (and dieselheads) with a killer price tag for the Amaze, Honda India has commenced the process of regional launches.
Today, the Honda Amaze was launched in the financial capital of India with a starting price of Rs. 5.10 lakhs (ex-showroom Navi Mumbai)
Honda Amaze Petrol prices (ex-showroom Navi Mumbai)
 E Petrol – Rs. 5.10 lakhs
 EX Petrol – Rs. 5.35 lakhs
 S Petrol – Rs. 5.74 lakhs
 VX Petrol – Rs. 6.73 lakhs
 S AT Petrol – Rs. 6.75 lakhs
 VX AT Petrol – Rs. 7.63 lakhs
Honda Amaze Diesel prices (ex-showroom Navi Mumbai)
 E Diesel – Rs. 6.18 lakhs
 EX Diesel – Rs. 6.42 lakhs
 SX Diesel – Rs. 6.74 lakhs
 VX Diesel – Rs. 7.65 lakhs
The Amaze will be offered with 2 years/40,000 kms standard warranty. The customer can double the warranty period by shelling out some additional moolah. The additional warranty is priced at Rs. 9,996 for petrol variants and Rs. 15,375 for the diesel ones.
Reports suggest that the Amaze has already secured 5,000 bookings. Honda has commenced deliveries of the Amaze through its 150 dealers that are spread across 97 cities. To garner more orders, the company plans to expand the dealer network to 162 dealer outlets in 102 cities by the end of 2013.
The Amaze’s biggest rival Maruti Suzuki Dzire always faced manufacturing bottlenecks since the time it was launched. To make sure the Amaze is not throttled because of scarcity of supply, Honda has significantly invested in their manufacturing facilities at Greater Noida and Rajasthan to boost the output to 2,40,000 units per year by next year.

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